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Analysis of the current situation of big health
Jun 19,2023
The fast-paced life of modern cities leads to various sub-health problems such as insomnia, dreaminess, dizziness, etc., which stimulates a huge market demand for sub-health services. Big Health will continue to improve the industrial chain and fine-tune There are many types of products and services. Among them, the field of green health care for the brain that has the most potential for development has good development potential for the regulation of the human body from the head, through microcirculation, and regulation of all parts of the body, but it is still blank. , the audience is very large, the market share is very large, and it is also one of the big health fields that capital attaches great importance to.
Big health is an overall concept put forward according to the development of the times, social needs and changes in disease spectrum. It revolves around people's basic necessities of life, life, aging, illness and death, pays attention to various risk factors and misunderstandings that affect health, and advocates self-health management. It is proposed under the guidance of the concept of comprehensive care for the whole life process. It pursues not only individual physical health, but also complete health in terms of spirit, psychology, physiology, society, environment, and morality. What is advocated is not only scientific healthy living, but also correct healthy consumption. Its scope involves all kinds of health-related information, products and services, as well as the actions taken by various organizations to meet the health needs of society.
Analysis of the status quo of the big health industry
The big health industry focuses on people's basic necessities of life, life, old age, sickness and death, and implements full-process, comprehensive, and all-element care for life. It not only pursues individual physical and physical health, but also pursues psychological, spiritual, social, environmental, family, and crowd health. To achieve a comprehensive health, it is necessary to establish a comprehensive health concept, carry out comprehensive health education, innovate comprehensive health technology, develop a comprehensive health industry, and improve comprehensive health services. The general health industry is the general term for the departments in the economic system that provide prevention, diagnosis, treatment, rehabilitation and palliative medical goods and services, usually including pharmaceutical industry, pharmaceutical business, medical services, health care products, health care services and other fields.
From 2020 to 2021, the number of financing and mergers and acquisitions in China's medical and health field ranks second, exceeding 1,000. The number of project financing and mergers and acquisitions in the field of enterprise services and hardware ranks first and third respectively. It can be seen that the financing heat of China's big health industry is at a relatively high level in 2020-2021.
Driven by multiple positive factors such as policy support, demand brought about by an aging population, and increased health awareness to stimulate consumption, my country's big health industry is ushering in development. At present, the big health industry has become the future industry with the greatest development potential, and it is brewing and forming a huge blue ocean market of more than 10 trillion yuan. Health services have become a major national undertaking related to the national economy and people's livelihood, as well as the overall happiness index of the future society. The development of the big health industry in China is basically the same as that of the world, and the demand is also growing due to changes in the social structure, which has sustainable growth.
In the corner of "digital management", Xiuyu has always been at the forefront of industry development. By building an intelligent data system, Xiuyu has strengthened the information centralization of the headquarters, controlled customer resources in its own hands, managed the information assets of employees and customers efficiently, and reduced the operating risks of directly-operated stores. In terms of digital marketing, Xiuyu cooperated with Douyin, relying on its efficient recommendation engine to directly reach potential customer groups, realizing the precise placement of advertisements, and continuously upgrading the customer acquisition effect. Today, Xiuyu's new customers' first order experience transfer rate has reached 40%. On average, for every 10 people who visit the store, 4 customers choose to become Xiuyu's members. This is a very impressive achievement in any industry.
Statistics show that by the end of 2022, the number of people over the age of 60 in my country will reach 280.04 million, accounting for 19.8% of the national population, and the proportion of people over the age of 65 will reach 14.9%. The "China Aging Industry Development Report" predicts that by 2050, the consumption market size of China's elderly population over 60 years old will grow to about 106 trillion yuan, accounting for 33% of GDP, becoming the world's largest aging industry market potential s country.
"Nowadays, the elderly's consumption of elderly care services is not limited to food, clothing, warmth and care, but more and higher demands. This requires the industry to continuously innovate service models and provide diversified and personalized elderly care services for the elderly "Chen Dongsheng said that to improve the supply system of elderly care services, on the one hand, it is necessary to build diversified elderly care service models such as home care, community care, institutional care, and medical care; smart application scenarios to promote smart elderly care and smart health consumption.
In addition, the policy continues to overweight the big health industry. "Healthy China 2030" Plan Outline, "National Nutrition Plan (2017-2030)", "National Population Development Plan (2016-2030)", "China's Medium and Long-Term Plan for Chronic Disease Prevention and Control (2017-2025)" and other national policies Released successively. At the two sessions in 2018, the institutional reform plan of the State Council was approved, the former National Health and Family Planning Commission was abolished, and the National Health and Health Commission was established to transform the center of disease treatment into the center of people's health, and "big health" has been upgraded to a national level strategy. The regional differences in the big health industry are mainly related to the level of economic development, population, and consumption levels.
As a fast-growing industry, the big health industry has large regional differences in the development process. In the economically developed East China, the consumption of medical services is relatively high. In contrast, the consumption of large health services in the Northwest and Northeast regions accounts for a relatively small proportion. The regional differences are mainly due to factors such as the unbalanced economic development of various regions in my country, the localized management of medical institutions, and single-point practice of doctors.
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